![]() ![]() It has been shown that high fidelity segments drive higher return on ad spend through greater accuracy of targeting and reduction in ad fraud. This allows marketers who work with Dentsu Aegis Network agencies and Adobe to easily manage their data between M1 and Adobe Experience Cloud and enhances the insight gained from existing customers and prospects. population - combining over 1,000 attributes for high fidelity, accurate audiences.īy integrating the M1 ID with the Adobe Experience Cloud, a single ID unifies online and offline views for addressable targeting at scale. M1 is a powerful online and offline platform that leverages a persistent anonymized ID on 242 million adults in the U.S. The M1™ platform, Dentsu Aegis Network’s exclusive marketing platform, enables 100 percent people-based insights, planning, activation, and measurement. adults enabling persistent ID across device. This integration creates the “M1 Identity Link” – an advancement that forms a direct audience match between the two platforms for activation and measurement across digital and offline channels.Īs digital and traditional offline marketing channels are being planned and measured together, marketers are increasingly seeking data solutions that span these two worlds and M1 Identity Link addresses this need. M1 leverages our industry leading people-based ID mapped to 242 million U.S. Today at Adobe Summit, Dentsu Aegis Network and Merkle announce the integration of the M1™ platform with the Adobe Experience Cloud. Columbia, MD, MaM1 Integrates with Adobe Experience Cloud to Power People-Based Marketing ![]()
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